Story
A story about invention of riveted jeans is one of the most powerful examples of immigrant challenges that built America. From today’s perspective, it is an inspirational instrument for next generation of immigrants to build upon America’s foundation.
Based on recent (1990-ies) research and findings, Levi Strauss & Co brings to public attention the company positioning as an over 160 years old San Francisco startup, probably the oldest among the world’s prominent brands that are still operational and successful. Levi Strauss & Co has a recorded history of the startup nature of the company origins and development. Levi Strauss served as angel capitalist to Jacob Davis, inventor of riveted jeans.
The entire story was unknown since the Great San Francisco Earthquake in 1906, when all Levi Strauss & Co facilities were destroyed along with the documents.
Thanks to professional historians and enthusiasts, today this Gold Rush era endeavor can serve as a frontline example or American heritage industrial developments.
«Make America Great Again» slogan sounds appealing to most of Americans, aside of their political preferences.
America is a nation of immigrants, established by immigrants from all over the world
First generation immigrants are the most active American citizens, and their kids are the most successful group of citizens in entrepreneurship, science, and in many other industries, playing the main roles in building America.
First generation immigrants Jacob Davis and Levi Strauss are among the most fascinating and inspiring examples.
Material world around us was built by many generations of creators, engineers, workers. Most of the records on who_ built_ what are not lost, but not that easily available. In general, material world around us is impersonalized.